The 50 Companies with the Best Customer Service (2024)

With over 33 million businesses in America alone, consumers have plenty of options in where to take their business. Offering the best customer service is a surefire way to make your company stand out from the rest of the competition and bring in more business. Which companies knock it out of the park when offering their customers the best service?

The Qualtrics team used the results of three nationwide surveys to put together the ultimate list of the 50 companies with the best customer service in America. The surveys include Forbes’s Best Customer Service 2024, Newsweek’s America’s Best Customer Service 2024, and the American Customer Satisfaction Index (ACSI) 2023-2024; over 400,000 Americans were surveyed in total. The three surveys focused on critical components of customer service such as speed of service, competence, people skills, communication, problem-solving skills, and customer focus. Check out the chart below to see which major corporations earned the honor of being on our ultimate list of companies with the best customer service in the United States.

What company has the best customer service?

The company with the best customer service in America is Chic-fil-A. The fast-food restaurant specializing in chicken sandwiches earned the highest customer satisfaction score for fast-food restaurants on the ACSI for the ninth year in a row and ranked second overall on the Forbes list of 300 companies with the best customer service in 2024. The Newsweek survey results showed that In-N-Out Burger just barely squeaked by Chick-fil-A to take the number one spot for fast food restaurants with the best customer service.

What makes Chick-fil-A’s customer service so great? Chick-fil-A’s successful customer service can be attributed to their company standards that all locations maintain the same high level of customer service, with employees trained to say “my pleasure” instead of “your welcome”. Small quirks like this have helped set the fast food chain apart from its competitors and leave a positive lasting impression on customers. The Chick-fil-A corporation also has high standards for its franchise owners, allowing each owner just one franchise location to encourage a more hands-on operation. Great customer service has always been a core part of Chick-fil-A’s brand. You’ll even find a quote on the company website from the company’s founder, S. Truett Cathy, stating “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve.”

The 10 companies with the best customer service

Chick-fil-A
Publix Super Markets
USAA
Trader Joe's
Wegmans Food Markets
The UPS Store
Amazon
Ace Hardware
Texas Roadhouse
Pet Supplies Plus

Which grocery store has the best customer service?

The grocery store with the best customer service is Publix Super Markets, which earned the second-highest score out of the fifty companies on our list. Publix earned the highest customer service score for grocery stores on both the Newsweek and ACSI index, 92.91 and 85 respectively. The grocery chain ranked seventh on the Forbes list of the 300 companies with the best customer serivce. One of Publix’s commitments in its mission statement is to be passionately focused on customer value. Grocery stores were found to offer some of the highest rated customer service with Trader Joe’s and Wegmans Food Markets ranking fourth and fifth on our list of companies with the best customer service skills.

Which airline has the best customer service?

The airline with the best customer service is Alaska Airlines. They had the highest ranking customer service in the ‘Airlines’ category on our index and the ACSI and ranked 43^rd on the Forbes list of best customer service companies. Alaska Airlines has also been recognized as the highest-ranking airline in customer satisfaction among traditional carriers in the North America Airline Satisfaction Study for twelve years straight. Alaska Airlines’ commitment to delivering exceptional customer service is proven through its great customer perks, timeliness, and easy methods of communication.

Is bad customer service costing your business?

There is a significant amount of value that companies can lose from their customers having bad, or broken, experiences. Try our Value at Risk Calculator to see how much bad experiences could be hurting your company. It creates a customized report, with the results showing the estimated experience value at risk, broken down into a monetary amount to determine how much a lack of good customer experiences could be costing you. How can your company offer a better customer experience? Know what your customers need and when they need it, and deliver it every time with our customer experience software. Our platform can help your company create exceptional Customer Frontlines that stop issues from becoming lost revenue.

The complete list of 50 companies with the best customer service in America

Customer Service Rank	Company	Category	Newsweek Score	ACSI Score	*Forbes Rank*	Forbes Rank Score	Total Index Score (out of 300 points)
1	Chick-fil-A	Quick, Fast, Casual	92.76	85	2	99.7	277.43
2	Publix Super Markets	Grocery	92.91	85	7	98.0	275.91
3	USAA	Insurance	90.13	85	4	99.0	274.13
4	Trader Joe's	Grocery	91.15	84	5	98.7	273.82
5	Wegmans Food Markets	Grocery	91.95	82	24	92.3	266.28
6	The UPS Store	Specialty	86.72	78	1	100.0	264.72
7	Amazon	E-Commerce	86.20	83	31	90.0	259.20
8	Ace Hardware	Home Improvement	86.64	82	33	89.3	257.97
9	Texas Roadhouse	Sit Down Dining	88.53	82	46	85.0	255.53
10	Pet Supplies Plus	Specialty	87.30	82	44	85.7	254.97
11	Costco	Superstores	88.86	85	68	77.7	251.53
12	State Farm	Insurance	86.35	80.5	49	84.0	250.85
13	Alaska Airlines	Airlines	83.30	81	43	86.0	250.30
14	Nordstrom	Department Stores	86.85	80	52	83.0	249.85
15	Apple	Electronics	92.91	82	78	74.3	249.24
16	Delta	Airlines	84.92	76	39	87.3	248.25
17	Chewy	E-Commerce	91.76	84	88	71.0	246.76
18	LongHorn Steakhouse	Sit Down Dining	89.11	82	100	67.0	238.11
19	Bass Pro Shops	Specialty	90.12	79	104	65.7	234.79
20	Enterprise Rent-A-Car	Car Rental	84.63	79	90	70.3	233.96
21	Southwest Airlines	Airlines	86.56	78	112	63.0	227.56
22	O'Reilly Auto Parts	Auto Parts	84.88	82	119	60.7	227.55
23	Sephora	Makeup & Skin Care	86.02	80	127	58.0	224.02
24	Regions Bank	Banks	90.65	79	144	52.3	221.98
25	Sam's Club	Superstores	85.94	83	145	52.0	220.94
26	Ulta Beauty Collection	Makeup & Skin Care	88.14	80	153	49.3	217.47
27	Marriott	Hotels	90.52	80	164	45.7	216.19
28	Fidelity	Brokerage & Wealth Management	89.33	79.5	162	46.3	215.16
29	Cracker Barrel Old Country Store	Sit Down Dining	89.04	82	173	42.7	213.71
30	Advance Auto Parts	Auto Parts	84.96	78	157	48.0	210.96
31	Kohl's Department Stores	Department Stores	82.27	79	158	47.7	208.94
32	T.J. Maxx	Fashion, Apparel, Shoes	78.97	79	150	50.3	208.30
33	JetBlue Airways	Airlines	86.02	76	165	45.3	207.35
34	Bath & Body Works	Fashion, Apparel, Shoes	90.78	80	192	36.3	207.11
35	Hilton Worldwide	Hotels	87.61	79	188	37.7	204.28
36	Marshalls	Fashion, Apparel, Shoes	78.48	79	166	45.0	202.48
37	Hyatt	Hotels	89.66	80	212	29.7	199.33
38	AutoZone	Auto Parts	85.44	79	197	34.7	199.11
39	Target	Superstores	84.34	81	204	32.3	197.67
40	Fifth Third Bank	Banks	89.14	77	223	26.0	192.14
41	Chase	Banks	88.47	81	233	22.7	192.14
42	Samsung	Electronics	91.42	83	264	12.3	186.75
43	Hilton Garden Inn	Hotels	86.03	81	249	17.3	184.36
44	TD Bank	Banks	92.61	79	263	12.7	184.28
45	BJ's Wholesale Club	Superstores	85.71	82	276	8.3	176.04
46	Alamo Rent-A-Car	Car Rental	85.00	83	285	5.3	173.33
47	Booking.com	Travel Booking Sites	85.16	78	271	10.0	173.16
48	T-Mobile Home Internet	Cable & Internet Providers	83.82	73	255	15.3	172.15
49	Petco Animal Supplies	Specialty	84.76	79	288	4.3	168.09
50	Verizon FIOS	Cable & Internet Providers	78.08	74.5	272	9.7	162.25

*Newsweek and ACSI scores: If the company earned scores across multiple categories, the average score was used.

Methodology

The 50 companies with the best customer service in the U.S. were determined by comparing the results of three national customer service and satisfaction surveys. Only the companies that were on all three best customer service and satisfaction lists were included. These 50 companies were then ranked based on their customer service scores from Newsweek and ACSI and their ranking on the Forbes best customer service list. Each of the Newsweek and ACSI scores are on a scale of 0 to 100; the companies on Forbes Best Customer Service list earned a score of 1-300 based on their ranking from Forbes. That score was then divided by 3 to give all three surveys an equal weight on the total score.

Forbes Best Customer Service 2024: Year-long online survey of 201,000 people in the U.S. who provided 4.2 million ratings on more than 3,000 brands; only the top 300 made the list. The survey focused on four areas of customer service: interaction with people, speed of providing good or service, product/service processes, and how well problems are resolved.
Newsweek’s America’s Best Customer Service 2024: Month-long survey of 30,000+ U.S. customers who provided 200,000 evaluations on companies across 166 categories. Scores were based on the likelihood of recommendation (50%) and five weighted criteria (50%): quality of communication, professional competence, range of services, customer focus, and accessibility. The top 3-5 brands in each category were awarded as having the best customer service in the U.S.
American Customer Satisfaction Index 2023-2024: Annual survey of 170,000+ U.S. customers who evaluated their recent experiences and satisfaction with the goods and services provided by America’s largest companies (by market share) in 12 categories. The CSI is a metric used to measure how satisfied customers are with a company, and which aspects of the business are meeting, exceeding, or failing their needs.