Whether it is back-to-school cool or looking fashionably autumnal for work, seek out these chic ‘it girl’ brands (which offer throwbacks to the 90s and Y2K aesthetics) that are approved by celebrities and influencers.
Here’s your Fall 2024 edits according to these stylish individuals.
My Mum Made It
Established in 2015 by Australian designer Nyree Leckenby, My Mum Made It started when Leckenby began selling her handmade garments from thrifted bedsheets at local markets. Coupled her innate talents and connecting with likeminded individuals on social media, she quickly took the world by storm. As for the unique name of her brand, she attributes it to those who ask her about her inherent style, “I was inspired by these interactions, and playfully named my ‘My Mum Made It’”, as a quirky response.
What to get according to My Mum Made It founder, Nyree Leckenby:
Puffer Tote Bag “Our puffer totes can be used for your school bag or a pillow for your morning commute. They’re so versatile while also being a cozy fashion statement.”
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Ruche Tie Jacket “This jacket is the perfect transitional layer piece that is neutral and a statement at the same time. It’s also practical and easy to layer to give style to any outfit.”
Stars Vine Zip-up Hoodie “This hoodie is and always has been such a staple for us - especially as temperatures drop! We’re also about to release this hoodie in a new colorway just in time for the Fall season! It’s just as comfortable and practical as your basic hoodie, but the embroidery and gather detail design elevates this hoodie to a much more stylish option that keeps us pulling for it.”
Who’s a fan? Influencers who love and support the brand include Alix Earle, Paige Lorenzo, Brooks Nader, and Ella Mendelsohn.
Rumored
In approaching their five year anniversary this November, founder Dacey Trotta’s principles remain devoted to its customer base and to quality small-batch production. Strengthened by a knowledgeable fashion team with deep e-commerce insights and unique audience feedback — they offer timeless, vintage-inspired garments that are reimagined for wardrobe versatility. And you read it here first, in honor of their celebratory milestone, Trotta will soon be launching a jewelry collection this fall!
What to get according to Rumored Founder, Dacey Trotta:
The Newport Cardigan “This is classic, elevated, and chic. This lightweight, easy-to-layer wool blend cardigan elevates any look, making it an absolute staple for every closet. It’s our take on the timeless classic cardigan.”
The Winona Maxi Dress “Some trends we’re embracing this fall included 90s elevated minimalism — like this dress: it is an off-the-shoulder maxi that hugs you in exactly the right way.”
Aspen Cardigan “With its heavy-gauge loose cable knit and exaggerated sleeves, this promises to be a versatile staple in any wardrobe. Colors we’re focusing on this fall include shades of burgundy, brown, army green, and navy. Overall, we’re releasing a ton of sweaters that pair effortlessly with classic denim, bias midi skirts, or tailored trousers, capturing the nostalgic yet modern aesthetic we strive for.”
Who’s a fan? “We are incredibly grateful for every person who supports and shops at Rumored. It's always so exciting to see celebrities like Taylor Swift, Gigi Hadid, Emily Ratajkowski, Elsa Hosk, Britney Spears, Justine Skye, and more wearing our brand. These endorsem*nts go beyond boosting our brand visibility—they deeply align with the values and confidence we strive to infuse in our designs. These women embody the bold, adventurous spirit we aim to capture, and their support is immensely meaningful to me and our entire team,” explains Trotta.
Dynamite Clothing
Founded in 1984, this Montreal-based women’s apparel and accessories brand has always aimed to offer fashion-forward items for the modernist woman. “We’re known for our day to night outfitting and style, providing versatile pieces that seamlessly transition their customers from client lunches to outings, and from weekdays to weekends,” the company explains.
What to get according to Divisional Merchandise Director, Natasha Ziavras:
Heidi Wide Leg Jeans “An anchor wardrobe staple thanks to its comfort, versatility, and ability to be paired with a range of items such as novelty sweaters, and midi dresses styled with faux-leather military coats — as starting points.”
Gabrielle Bouclé Cardigan “Our cardigans, a standout in our collection, accentuate the old-money aesthetic.”
Abbey Cropped Cardigan “Nothing says ‘sweater weather’ more than our spongy yarns. We've coined our softest yarn ‘Heavenlyarn’ for its incredibly soft and cozy feel, offering cashmere-like tactility at a more attainable price. It's the kind of fabric that makes you think, ‘you need to feel this’. This is a perfect example of how an ordinary piece, like a sweater, can become extraordinary with a soft-touch of innovation. Our sweaters paired with denim and flats make for the perfect brunch outfit, or switch to heels and a leather jacket for a cozy night out. Disclaimer: They’re so soft, you might attract some extra attention from people wanting to feel them!”
Who’s a fan? Singer/Songwriter Sabrina Carpenter (she was wearing the Gisele Faux Leather Straight Leg Pants and a faux leather top to match), actress Serena Kerrigan, and YouTuber Valeria Lipovetsky.
Garage Clothing
Garage clothing has endeavored to offer trend-forward fashion for women since 1975 with their mantra of "empowering YOU to be YOU, one outfit at a time".
What to get according to Garage Clothing Divisional Design Director - Lifestyles, Regina Amato:
Spongy Button Up Cardigan + Felicia Cami Top + Paris Micro Skort “Cardigans, which saw a surge in popularity last year, remain a staple in our must-have collection for the upcoming season. Also, I am most excited about our Spongy Button Up Cardigan, which is exceptionally soft, offering a versatile and effortless feel, making it an ideal transition piece perfect for all year round.
Asymmetric Long Sleeve Top + UltraFleece Mega Wide Leg Sweatpants or Low Rise Baggy Cargo Jeans “This season, we are thrilled to elevate our staple styles, such as our denim silhouettes while introducing our customers to new fabrics and washes, including faux leather and innovative denim washes. These latest additions provide an unapologetic edgy look when styled with skirts, flare leggings, denim, and more.”
Fold Over Flare Knit Pants + Supersoft Boatneck Sweater or Sleek Scoop Cami Top and SoftActive Crop Cardigan “This fall, we are embracing mixed proportions, from fitted tops styled with oversized bottoms to the reverse.”
Who’s a fan? Actress Daisy Edgar Jones wore Garage Clothing during her press tour for her movie, Twisters. Addison Rae and Charli D'Amelio are fans and have been spotted wearing the brand. Halsey has also worn Garage for her performances and day-to-day life. Lastly, the brand is worn by influencers such as Sabrina Quesada, Maddy Crum, Sophia Birlem, and Luna Montana — to name a few.
VRG GRL
VRG GRL is founded by Australian sisters Daniella Dionyssiou and Natalia Suesskow whose thoughtful silhouettes are designed to fit with ease. They design all their prints in-house and use sustainable fabrics you’ll want to live in. “As a brand, VRG GRL sees the importance of allowing people to express who they are, through what they wear,” the founders add.
What to get according to VRG GRL Co-Founder and Co-CEO Daniella Dionyssiou:
Freja Satin Maxi Dress in Sky “An easy-to-wear silhouette crafted from lightweight fabrics in a flattering pastel hue that can pair seamlessly with your most-loved winter staples. The perfect dress to carry you through the seasons!
Josefin Satin Pants in Lilac + June Knit Jumper “As the weather starts to cool down, it doesn't mean you have to swap your favourite summer brights for traditional winter neutrals. Fall is the perfect time to play around with layering - think textures, colours and prints - don't be afraid to have some fun here!”
Tulli Mini Dress in Lemon “This is a must-have for the fall as it's the perfect shape and shade for effortless layering. The pastel lemon brings a pop of colour to a traditionally neutral autumn palette, keeping your wardrobe fresh and complimenting traditional staples like neutrals and denims. Its versatile silhouette allows for effortless layering — think over a maxi skirt in a contrasting colour, styled with flared pants or layered on top of a long sleeve shirt. Plus, being crafted from 100% cotton means it's breathable and will be a staple during the warmer months, too.”
Who’s a fan? Megawatt celebrities such as model Bella Hadid, singer/songwriter Taylor Swift, and model Jasmine Tookes.
Showpo
Founded by Jane Lu, she quit her job at Ernst & Young to launch a clothing pop-up funded solely by her own credit cards. Despite initial setback and failures, she persevered and now has a multi-million dollar empire as a leading e-tailer. “Showpo is fashion for the fun-spirited; it is all about having fun with fashion & celebrating individuality,” explains the company’s mantra.
What to get according to Showpo Founder, Jane Lu:
Little White Mini Dress “A white mini dress is versatile for both summer and winter because while remaining breezy and cool in summer, it can be layered with white tights or fitted shirt for warmth in winter.”
Staple blue shirt “This season’s staple capsule wardrobe piece, the light blue shirt will stay with you for seasons to come — being an airy beach cover up as well as a fall layering piece. Experiment in layering underneath a strapless dress or half-tucking into your favourite pair of jeans, adding a blazer to finish.”
Denim short “Take your staple summer denim short with you into the cooler months. Start by pairing with a structured blazer or oversized leather biker jacket. Then, add knee high or cowboy style boots in the coming months for extra coverage.”
Who’s a fan? Celebrities like actress Nina Dobrev, supermodel Heidi Klum and influencer Charli D'Amelio.
Seasalt Cornwall
From humble roots in Penzance, England where Don Chadwick sold workwear to farmers, fishermen, and artists back in 1981 when his first shop opened — has morphed into an international brand, spearheaded by Don’s sons — Neil, Leigh, and David. Today, Seasalt Cornwall is marrying quality garments with the synergy of textile designers, fine artists, and illustrators.
What to get according to Seasalt Cornwall Chief Creative Officer, Laura Watson:
Reading Rocks Chore Denim Jacket “Undeniably Americana chic, the denim jacket is basically a neutral: our design offers a classic workwear feel to it with the double patch pockets and contrast stitching. We also chose a traceable organic cotton for the denim and gave it an authentic mid-wash with natural highs and lows. It is the perfect staple to add to any outfit and great for layering. Reliable, timeless and transitional, you can easily play with tone and texture for artful dressing; try it over a chunky knit, cotton tee or classic midi dress.”
Hope Cottage Organic Cotton Check Blouse “This is an amazing white staple shirt for fall, you can pop it under a knitted vest or jumper for an elevated layered look.”
Makers Cotton Jumper “This jumper is perfect to throw on when you need that extra layer of warmth. It works well as a cotton color vehicle in the transitional months and is a timeless classic for fall.”
Who’s a fan? Actress Brie Larson, Dame Judi Dench, and duch*ess of Sussex Meghan Markle.
